71970Story, AR
Prospecting data for 71970: Story, AR
Zip 71970 in Story, Arkansas has about 300 homeowners. About under 100 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 71970
Data as of 2026-09
- Absentee owners220
- Mailable address100%220
- Connected mobile6%under 100
- Email on file9%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 809 |
|---|---|
| Housing units | 505 |
| Owner occupied | 97% of occupied homes |
| Renter occupied | 3% of occupied homes |
| Median household income | $43,000 |
| Median age | 53.1 |
| Built before 1970 | 29% of homes |
| Built 2000 or later | 20% of homes |
| Median mortgage payment | $1,260 a month |
| Time zone | CST |
| Area code | 870 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 71970 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Story campaign.
Calling and texting reach about 14% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 31%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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