78040Laredo, TX
Prospecting data for 78040: Laredo, TX
Zip 78040 in Laredo, Texas has about 5,150 homeowners. About 1,210 have a connected mobile phone and 920 of those are clear of the National Do Not Call Registry.
Absentee owners 78040
Data as of 2026-09
- Absentee owners2,940
- Mailable address100%2,940
- Connected mobile7%200
- Email on file10%310
- Mobile and DNC clear5%140
Rounded floors, not promises.
| Population | 40,900 |
|---|---|
| Housing units | 13,500 |
| Owner occupied | 43% of occupied homes |
| Renter occupied | 57% of occupied homes |
| Median household income | $25,000 |
| Median age | 28.6 |
| Built before 1970 | 52% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $1,090 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 78040 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Laredo campaign.
Calling and texting reach about 23% with a connected mobile, but only 18% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroLaredo, TX CountyWebb TXHomeownersTXAbsentee owners 78041Laredo78043Laredo78045Laredo78046Laredo
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