78043Laredo, TX

Prospecting data for 78043: Laredo, TX

Zip 78043 in Laredo, Texas has about 7,890 homeowners. About 2,090 have a connected mobile phone and 1,600 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Webb County

Absentee owners 78043

Data as of 2026-09

  • Absentee owners2,880
  • Mailable address100%2,880
  • Connected mobile7%200
  • Email on file8%240
  • Mobile and DNC clear5%150

Rounded floors, not promises.

Who lives here
Population45,500
Housing units13,900
Owner occupied53% of occupied homes
Renter occupied47% of occupied homes
Median household income$40,000
Median age28.3
Built before 197021% of homes
Built 2000 or later29% of homes
Median mortgage payment$1,220 a month
Time zoneCST
Area code956

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 100% of 78043 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Laredo campaign.

Calling and texting reach about 27% with a connected mobile, but only 20% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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MetroLaredo, TX CountyWebb TXHomeownersTXAbsentee owners 78040Laredo78041Laredo78045Laredo78046Laredo

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