78045Laredo, TX
Prospecting data for 78045: Laredo, TX
Zip 78045 in Laredo, Texas has about 16,100 homeowners. About 5,090 have a connected mobile phone and 3,730 of those are clear of the National Do Not Call Registry.
Absentee owners 78045
Data as of 2026-09
- Absentee owners2,350
- Mailable address99%2,330
- Connected mobile9%210
- Email on file10%230
- Mobile and DNC clear6%140
Rounded floors, not promises.
| Population | 66,700 |
|---|---|
| Housing units | 20,300 |
| Owner occupied | 76% of occupied homes |
| Renter occupied | 24% of occupied homes |
| Median household income | $75,000 |
| Median age | 31.5 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 54% of homes |
| Median mortgage payment | $1,590 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78045 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Laredo campaign.
Calling and texting reach about 32% with a connected mobile, but only 23% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroLaredo, TX CountyWebb TXHomeownersTXAbsentee owners 78040Laredo78041Laredo78043Laredo78046Laredo
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