81201Salida, CO
Prospecting data for 81201: Salida, CO
Zip 81201 in Salida, Colorado has about 2,350 homeowners. About 710 have a connected mobile phone and 230 of those are clear of the National Do Not Call Registry.
Absentee owners 81201
Data as of 2026-09
- Absentee owners2,050
- Mailable address99%2,020
- Connected mobile10%210
- Email on file11%220
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 9,540 |
|---|---|
| Housing units | 5,160 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $58,000 |
| Median age | 49.1 |
| Built before 1970 | 41% of homes |
| Built 2000 or later | 24% of homes |
| Median mortgage payment | $1,600 a month |
| Time zone | MST |
| Area code | 719 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 81201 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Salida campaign.
Calling and texting reach about 30% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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