89502Reno, NV
Prospecting data for 89502: Reno, NV
Zip 89502 in Reno, Nevada has about 4,120 homeowners. About 1,260 have a connected mobile phone and 600 of those are clear of the National Do Not Call Registry.
Absentee owners 89502
Data as of 2026-09
- Absentee owners1,580
- Mailable address99%1,560
- Connected mobile10%160
- Email on file6%100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 45,300 |
|---|---|
| Housing units | 20,300 |
| Owner occupied | 34% of occupied homes |
| Renter occupied | 66% of occupied homes |
| Median household income | $45,000 |
| Median age | 35.1 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,440 a month |
| Time zone | PST |
| Area code | 775 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 89502 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Reno campaign.
Calling and texting reach about 31% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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