89523Reno, NV
Prospecting data for 89523: Reno, NV
Zip 89523 in Reno, Nevada has about 5,300 homeowners. About 2,110 have a connected mobile phone and 810 of those are clear of the National Do Not Call Registry.
Absentee owners 89523
Data as of 2026-09
- Absentee owners1,330
- Mailable address98%1,310
- Connected mobile12%160
- Email on file12%160
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 34,400 |
|---|---|
| Housing units | 15,600 |
| Owner occupied | 58% of occupied homes |
| Renter occupied | 42% of occupied homes |
| Median household income | $76,000 |
| Median age | 39.0 |
| Built before 1970 | 2% of homes |
| Built 2000 or later | 40% of homes |
| Median mortgage payment | $1,840 a month |
| Time zone | PST |
| Area code | 775 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 89523 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Reno campaign.
Calling and texting reach about 40% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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