95404Santa Rosa, CA

Prospecting data for 95404: Santa Rosa, CA

Zip 95404 in Santa Rosa, California has about 4,460 homeowners. About 1,450 have a connected mobile phone and 590 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Sonoma County

Absentee owners 95404

Data as of 2026-09

  • Absentee owners1,010
  • Mailable address97%980
  • Connected mobile8%under 100
  • Email on file9%under 100
  • Mobile and DNC clear2%under 100

Rounded floors, not promises.

Who lives here
Population40,500
Housing units17,600
Owner occupied56% of occupied homes
Renter occupied44% of occupied homes
Median household income$81,000
Median age41.6
Built before 197044% of homes
Built 2000 or later17% of homes
Median mortgage payment$2,680 a month
Time zonePST
Area code707

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 96% of 95404 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Santa Rosa campaign.

Calling and texting reach about 33% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

MetroSanta Rosa, CA CountySonoma CAHomeownersCAAbsentee owners 95401Santa Rosa95403Santa Rosa95405Santa Rosa95407Santa Rosa95409Santa Rosa94928Rohnert Park94931Cotati94951Penngrove94952Petaluma94954Petaluma95421Cazadero95425Cloverdale95436Forestville95442Glen Ellen95446Guerneville95448Healdsburg95452Kenwood95462Monte Rio95465Occidental95472Sebastopol95476Sonoma95492Windsor

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