97401Eugene, OR
Prospecting data for 97401: Eugene, OR
Zip 97401 in Eugene, Oregon has about 4,480 homeowners. About 1,350 have a connected mobile phone and 440 of those are clear of the National Do Not Call Registry.
Absentee owners 97401
Data as of 2026-09
- Absentee owners1,350
- Mailable address97%1,310
- Connected mobile9%120
- Email on file11%150
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 45,800 |
|---|---|
| Housing units | 22,800 |
| Owner occupied | 29% of occupied homes |
| Renter occupied | 71% of occupied homes |
| Median household income | $38,000 |
| Median age | 28.3 |
| Built before 1970 | 31% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $1,870 a month |
| Time zone | PST |
| Area code | 541 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 97401 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Eugene campaign.
Calling and texting reach about 30% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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