97478Springfield, OR
Prospecting data for 97478: Springfield, OR
Zip 97478 in Springfield, Oregon has about 8,310 homeowners. About 2,130 have a connected mobile phone and 830 of those are clear of the National Do Not Call Registry.
Absentee owners 97478
Data as of 2026-09
- Absentee owners1,980
- Mailable address99%1,950
- Connected mobile7%140
- Email on file12%230
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 39,900 |
|---|---|
| Housing units | 15,100 |
| Owner occupied | 71% of occupied homes |
| Renter occupied | 29% of occupied homes |
| Median household income | $61,000 |
| Median age | 39.0 |
| Built before 1970 | 26% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $1,460 a month |
| Time zone | PST |
| Area code | 541 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 97478 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Springfield campaign.
Calling and texting reach about 26% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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