97439Florence, OR
Prospecting data for 97439: Florence, OR
Zip 97439 in Florence, Oregon has about 3,880 homeowners. About 770 have a connected mobile phone and 250 of those are clear of the National Do Not Call Registry.
Absentee owners 97439
Data as of 2026-09
- Absentee owners2,290
- Mailable address98%2,260
- Connected mobile7%150
- Email on file11%250
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 14,700 |
|---|---|
| Housing units | 8,790 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $45,000 |
| Median age | 60.4 |
| Built before 1970 | 19% of homes |
| Built 2000 or later | 23% of homes |
| Median mortgage payment | $1,270 a month |
| Time zone | PST |
| Area code | 541 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 97439 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Florence campaign.
Calling and texting reach about 20% with a connected mobile, but only 6% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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