98404Tacoma, WA
Prospecting data for 98404: Tacoma, WA
Zip 98404 in Tacoma, Washington has about 7,200 homeowners. About 1,690 have a connected mobile phone and 1,000 of those are clear of the National Do Not Call Registry.
Absentee owners 98404
Data as of 2026-09
- Absentee owners1,720
- Mailable address99%1,700
- Connected mobile5%under 100
- Email on file7%110
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 36,200 |
|---|---|
| Housing units | 12,400 |
| Owner occupied | 61% of occupied homes |
| Renter occupied | 39% of occupied homes |
| Median household income | $54,000 |
| Median age | 32.5 |
| Built before 1970 | 49% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $1,520 a month |
| Time zone | PST |
| Area code | 253 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 98404 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Tacoma campaign.
Calling and texting reach about 23% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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