98422Tacoma, WA
Prospecting data for 98422: Tacoma, WA
Zip 98422 in Tacoma, Washington has about 5,410 homeowners. About 1,640 have a connected mobile phone and 700 of those are clear of the National Do Not Call Registry.
Absentee owners 98422
Data as of 2026-09
- Absentee owners900
- Mailable address96%870
- Connected mobile7%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 21,500 |
|---|---|
| Housing units | 8,140 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $98,000 |
| Median age | 40.9 |
| Built before 1970 | 17% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $2,200 a month |
| Time zone | PST |
| Area code | 253 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 98422 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Tacoma campaign.
Calling and texting reach about 30% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroSeattle, WA CountyPierce WAHomeownersWAAbsentee owners 98402Tacoma98403Tacoma98404Tacoma98405Tacoma98406Tacoma98407Tacoma98408Tacoma98409Tacoma98418Tacoma98443Tacoma98444Tacoma98445Tacoma98446Tacoma98465Tacoma98466Tacoma98303Anderson Island98304Ashford98321Buckley98327Dupont98328Eatonville98329Gig Harbor98332Gig Harbor98333Fox Island98335Gig Harbor
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