78550Harlingen, TX
Prospecting data for 78550: Harlingen, TX
Zip 78550 in Harlingen, Texas has about 9,910 homeowners. About 3,000 have a connected mobile phone and 1,920 of those are clear of the National Do Not Call Registry.
Absentee owners 78550
Data as of 2026-09
- Absentee owners4,180
- Mailable address100%4,160
- Connected mobile7%270
- Email on file7%310
- Mobile and DNC clear4%180
Rounded floors, not promises.
| Population | 52,600 |
|---|---|
| Housing units | 19,300 |
| Owner occupied | 51% of occupied homes |
| Renter occupied | 49% of occupied homes |
| Median household income | $38,000 |
| Median age | 30.3 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,130 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78550 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Harlingen campaign.
Calling and texting reach about 30% with a connected mobile, but only 19% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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