78597South Padre Island, TX
Prospecting data for 78597: South Padre Island, TX
Zip 78597 in South Padre Island, Texas has about 800 homeowners. About under 100 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 78597
Data as of 2026-09
- Absentee owners3,580
- Mailable address100%3,570
- Connected mobile7%250
- Email on file5%190
- Mobile and DNC clear3%100
Rounded floors, not promises.
| Population | 2,820 |
|---|---|
| Housing units | 7,610 |
| Owner occupied | 66% of occupied homes |
| Renter occupied | 34% of occupied homes |
| Median household income | $45,000 |
| Median age | 58.1 |
| Built before 1970 | 2% of homes |
| Built 2000 or later | 24% of homes |
| Median mortgage payment | $2,310 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78597 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any South Padre Island campaign.
Calling and texting reach about 7% with a connected mobile, but only 2% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 11%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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