78552Harlingen, TX
Prospecting data for 78552: Harlingen, TX
Zip 78552 in Harlingen, Texas has about 9,920 homeowners. About 2,740 have a connected mobile phone and 1,750 of those are clear of the National Do Not Call Registry.
Absentee owners 78552
Data as of 2026-09
- Absentee owners3,610
- Mailable address100%3,600
- Connected mobile6%210
- Email on file6%230
- Mobile and DNC clear4%140
Rounded floors, not promises.
| Population | 37,900 |
|---|---|
| Housing units | 15,200 |
| Owner occupied | 75% of occupied homes |
| Renter occupied | 25% of occupied homes |
| Median household income | $49,000 |
| Median age | 35.5 |
| Built before 1970 | 10% of homes |
| Built 2000 or later | 34% of homes |
| Median mortgage payment | $1,250 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78552 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Harlingen campaign.
Calling and texting reach about 28% with a connected mobile, but only 18% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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