78701Austin, TX
Prospecting data for 78701: Austin, TX
Zip 78701 in Austin, Texas has about 1,920 homeowners. About 260 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 78701
Data as of 2026-09
- Absentee owners1,390
- Mailable address98%1,360
- Connected mobile7%under 100
- Email on file4%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 10,800 |
|---|---|
| Housing units | 8,090 |
| Owner occupied | 33% of occupied homes |
| Renter occupied | 67% of occupied homes |
| Median household income | $122,000 |
| Median age | 35.1 |
| Built before 1970 | 14% of homes |
| Built 2000 or later | 70% of homes |
| Median mortgage payment | $2,800 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 78701 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 14% with a connected mobile, but only 4% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 20%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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