78704Austin, TX
Prospecting data for 78704: Austin, TX
Zip 78704 in Austin, Texas has about 8,060 homeowners. About 1,900 have a connected mobile phone and 550 of those are clear of the National Do Not Call Registry.
Absentee owners 78704
Data as of 2026-09
- Absentee owners2,720
- Mailable address95%2,600
- Connected mobile7%190
- Email on file7%180
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 48,700 |
|---|---|
| Housing units | 28,000 |
| Owner occupied | 36% of occupied homes |
| Renter occupied | 64% of occupied homes |
| Median household income | $75,000 |
| Median age | 33.5 |
| Built before 1970 | 30% of homes |
| Built 2000 or later | 30% of homes |
| Median mortgage payment | $2,810 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 93% of 78704 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 24% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 32%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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