78731Austin, TX
Prospecting data for 78731: Austin, TX
Zip 78731 in Austin, Texas has about 6,580 homeowners. About 2,410 have a connected mobile phone and 660 of those are clear of the National Do Not Call Registry.
Absentee owners 78731
Data as of 2026-09
- Absentee owners1,030
- Mailable address96%990
- Connected mobile8%under 100
- Email on file8%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 27,300 |
|---|---|
| Housing units | 13,700 |
| Owner occupied | 58% of occupied homes |
| Renter occupied | 42% of occupied homes |
| Median household income | $95,000 |
| Median age | 40.1 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $3,330 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 93% of 78731 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 37% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroAustin, TX CountyTravis TXHomeownersTXAbsentee owners 78701Austin78702Austin78703Austin78704Austin78705Austin78717Austin78719Austin78721Austin78722Austin78723Austin78724Austin78725Austin78726Austin78727Austin78728Austin78729Austin78730Austin78732Austin78733Austin78734Austin78735Austin78736Austin78737Austin78738Austin
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts