78728Austin, TX
Prospecting data for 78728: Austin, TX
Zip 78728 in Austin, Texas has about 3,450 homeowners. About 1,020 have a connected mobile phone and 380 of those are clear of the National Do Not Call Registry.
Absentee owners 78728
Data as of 2026-09
- Absentee owners890
- Mailable address97%860
- Connected mobile8%under 100
- Email on file7%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 21,100 |
|---|---|
| Housing units | 10,900 |
| Owner occupied | 26% of occupied homes |
| Renter occupied | 74% of occupied homes |
| Median household income | $58,000 |
| Median age | 35.2 |
| Built before 1970 | 1% of homes |
| Built 2000 or later | 33% of homes |
| Median mortgage payment | $1,680 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 78728 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 30% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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