90402Santa Monica, CA
Prospecting data for 90402: Santa Monica, CA
Zip 90402 in Santa Monica, California has about 720 homeowners. About 230 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 90402
Data as of 2026-09
- Absentee owners320
- Mailable address95%310
- Connected mobile7%under 100
- Email on file11%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 11,900 |
|---|---|
| Housing units | 5,950 |
| Owner occupied | 69% of occupied homes |
| Renter occupied | 31% of occupied homes |
| Median household income | $155,000 |
| Median age | 48.6 |
| Built before 1970 | 64% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $4,000 a month |
| Time zone | PST |
| Area code | 310 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 92% of 90402 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Santa Monica campaign.
Calling and texting reach about 32% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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