90404Santa Monica, CA
Prospecting data for 90404: Santa Monica, CA
Zip 90404 in Santa Monica, California has about 1,150 homeowners. About 250 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 90404
Data as of 2026-09
- Absentee owners490
- Mailable address96%470
- Connected mobile6%under 100
- Email on file7%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 22,900 |
|---|---|
| Housing units | 10,700 |
| Owner occupied | 23% of occupied homes |
| Renter occupied | 77% of occupied homes |
| Median household income | $79,000 |
| Median age | 37.4 |
| Built before 1970 | 49% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $3,350 a month |
| Time zone | PST |
| Area code | 310 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 90404 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Santa Monica campaign.
Calling and texting reach about 21% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 32%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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