97217Portland, OR
Prospecting data for 97217: Portland, OR
Zip 97217 in Portland, Oregon has about 7,880 homeowners. About 2,040 have a connected mobile phone and 810 of those are clear of the National Do Not Call Registry.
Absentee owners 97217
Data as of 2026-09
- Absentee owners2,500
- Mailable address96%2,400
- Connected mobile6%150
- Email on file7%180
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 34,700 |
|---|---|
| Housing units | 15,900 |
| Owner occupied | 60% of occupied homes |
| Renter occupied | 40% of occupied homes |
| Median household income | $81,000 |
| Median age | 37.3 |
| Built before 1970 | 68% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,850 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 93% of 97217 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portland campaign.
Calling and texting reach about 26% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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