97230Portland, OR
Prospecting data for 97230: Portland, OR
Zip 97230 in Portland, Oregon has about 7,530 homeowners. About 2,200 have a connected mobile phone and 1,020 of those are clear of the National Do Not Call Registry.
Absentee owners 97230
Data as of 2026-09
- Absentee owners1,420
- Mailable address98%1,380
- Connected mobile9%120
- Email on file10%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 39,800 |
|---|---|
| Housing units | 16,100 |
| Owner occupied | 60% of occupied homes |
| Renter occupied | 40% of occupied homes |
| Median household income | $55,000 |
| Median age | 39.5 |
| Built before 1970 | 40% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,670 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 97230 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portland campaign.
Calling and texting reach about 29% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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