97224Portland, OR
Prospecting data for 97224: Portland, OR
Zip 97224 in Portland, Oregon has about 8,390 homeowners. About 2,450 have a connected mobile phone and 900 of those are clear of the National Do Not Call Registry.
Absentee owners 97224
Data as of 2026-09
- Absentee owners1,180
- Mailable address98%1,160
- Connected mobile9%100
- Email on file12%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 35,400 |
|---|---|
| Housing units | 15,300 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $78,000 |
| Median age | 42.1 |
| Built before 1970 | 13% of homes |
| Built 2000 or later | 22% of homes |
| Median mortgage payment | $2,060 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 97224 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portland campaign.
Calling and texting reach about 29% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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