97231Portland, OR
Prospecting data for 97231: Portland, OR
Zip 97231 in Portland, Oregon has about 660 homeowners. About 210 have a connected mobile phone and 100 of those are clear of the National Do Not Call Registry.
Absentee owners 97231
Data as of 2026-09
- Absentee owners220
- Mailable address95%200
- Connected mobile7%under 100
- Email on file13%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 3,960 |
|---|---|
| Housing units | 1,680 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $102,000 |
| Median age | 50.7 |
| Built before 1970 | 43% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $2,460 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 97231 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portland campaign.
Calling and texting reach about 32% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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