98102Seattle, WA
Prospecting data for 98102: Seattle, WA
Zip 98102 in Seattle, Washington has about 2,940 homeowners. About 600 have a connected mobile phone and 200 of those are clear of the National Do Not Call Registry.
Absentee owners 98102
Data as of 2026-09
- Absentee owners1,820
- Mailable address95%1,740
- Connected mobile4%under 100
- Email on file5%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 26,000 |
|---|---|
| Housing units | 16,700 |
| Owner occupied | 28% of occupied homes |
| Renter occupied | 72% of occupied homes |
| Median household income | $91,000 |
| Median age | 32.8 |
| Built before 1970 | 57% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $2,620 a month |
| Time zone | PST |
| Area code | 206 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 91% of 98102 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Seattle campaign.
Calling and texting reach about 20% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 29%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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