98122Seattle, WA
Prospecting data for 98122: Seattle, WA
Zip 98122 in Seattle, Washington has about 5,130 homeowners. About 1,100 have a connected mobile phone and 400 of those are clear of the National Do Not Call Registry.
Absentee owners 98122
Data as of 2026-09
- Absentee owners2,560
- Mailable address95%2,430
- Connected mobile3%under 100
- Email on file5%120
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 39,300 |
|---|---|
| Housing units | 21,300 |
| Owner occupied | 33% of occupied homes |
| Renter occupied | 67% of occupied homes |
| Median household income | $80,000 |
| Median age | 31.3 |
| Built before 1970 | 49% of homes |
| Built 2000 or later | 30% of homes |
| Median mortgage payment | $2,750 a month |
| Time zone | PST |
| Area code | 206 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 91% of 98122 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Seattle campaign.
Calling and texting reach about 21% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 28%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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