78501Mcallen, TX
Prospecting data for 78501: Mcallen, TX
Zip 78501 in Mcallen, Texas has about 11,000 homeowners. About 3,200 have a connected mobile phone and 2,140 of those are clear of the National Do Not Call Registry.
Absentee owners 78501
Data as of 2026-09
- Absentee owners4,280
- Mailable address99%4,250
- Connected mobile7%300
- Email on file8%340
- Mobile and DNC clear4%180
Rounded floors, not promises.
| Population | 63,100 |
|---|---|
| Housing units | 24,100 |
| Owner occupied | 54% of occupied homes |
| Renter occupied | 46% of occupied homes |
| Median household income | $38,000 |
| Median age | 35.2 |
| Built before 1970 | 22% of homes |
| Built 2000 or later | 22% of homes |
| Median mortgage payment | $1,190 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78501 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Mcallen campaign.
Calling and texting reach about 29% with a connected mobile, but only 20% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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