78577Pharr, TX

Prospecting data for 78577: Pharr, TX

Name: Prospecting data for 78577: Pharr, TX
Creator: Prospecting Data
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Zip 78577 in Pharr, Texas has about 15,000 homeowners. About 3,890 have a connected mobile phone and 3,050 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Hidalgo County

Absentee owners 78577

Data as of 2026-09

Absentee owners5,740
Mailable address100%5,730
Connected mobile6%340
Email on file7%410
Mobile and DNC clear4%230

Rounded floors, not promises.

Who lives here
Population	78,100
Housing units	25,200
Owner occupied	60% of occupied homes
Renter occupied	40% of occupied homes
Median household income	$40,000
Median age	29.2
Built before 1970	11% of homes
Built 2000 or later	46% of homes
Median mortgage payment	$1,090 a month
Time zone	CST
Area code	956

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 100% of 78577 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Pharr campaign.

Calling and texting reach about 26% with a connected mobile, but only 20% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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