78557Hidalgo, TX
Prospecting data for 78557: Hidalgo, TX
Zip 78557 in Hidalgo, Texas has about 2,980 homeowners. About 780 have a connected mobile phone and 660 of those are clear of the National Do Not Call Registry.
Absentee owners 78557
Data as of 2026-09
- Absentee owners710
- Mailable address100%710
- Connected mobile7%under 100
- Email on file7%under 100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 14,000 |
|---|---|
| Housing units | 3,910 |
| Owner occupied | 71% of occupied homes |
| Renter occupied | 29% of occupied homes |
| Median household income | $34,000 |
| Median age | 29.4 |
| Built before 1970 | 3% of homes |
| Built 2000 or later | 53% of homes |
| Median mortgage payment | $1,040 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 78557 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Hidalgo campaign.
Calling and texting reach about 26% with a connected mobile, but only 22% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 34%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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