78504Mcallen, TX
Prospecting data for 78504: Mcallen, TX
Zip 78504 in Mcallen, Texas has about 14,200 homeowners. About 4,460 have a connected mobile phone and 2,760 of those are clear of the National Do Not Call Registry.
Absentee owners 78504
Data as of 2026-09
- Absentee owners2,800
- Mailable address99%2,780
- Connected mobile8%220
- Email on file9%250
- Mobile and DNC clear5%130
Rounded floors, not promises.
| Population | 57,400 |
|---|---|
| Housing units | 19,900 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $65,000 |
| Median age | 32.1 |
| Built before 1970 | 3% of homes |
| Built 2000 or later | 39% of homes |
| Median mortgage payment | $1,440 a month |
| Time zone | CST |
| Area code | 956 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78504 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Mcallen campaign.
Calling and texting reach about 31% with a connected mobile, but only 19% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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