78744Austin, TX
Prospecting data for 78744: Austin, TX
Zip 78744 in Austin, Texas has about 10,100 homeowners. About 2,150 have a connected mobile phone and 1,240 of those are clear of the National Do Not Call Registry.
Absentee owners 78744
Data as of 2026-09
- Absentee owners2,230
- Mailable address99%2,220
- Connected mobile7%150
- Email on file7%150
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 50,100 |
|---|---|
| Housing units | 16,500 |
| Owner occupied | 43% of occupied homes |
| Renter occupied | 57% of occupied homes |
| Median household income | $52,000 |
| Median age | 30.2 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 39% of homes |
| Median mortgage payment | $1,320 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78744 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 21% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 28%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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