78745Austin, TX
Prospecting data for 78745: Austin, TX
Zip 78745 in Austin, Texas has about 12,200 homeowners. About 3,280 have a connected mobile phone and 1,230 of those are clear of the National Do Not Call Registry.
Absentee owners 78745
Data as of 2026-09
- Absentee owners3,290
- Mailable address97%3,180
- Connected mobile8%250
- Email on file8%260
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 61,900 |
|---|---|
| Housing units | 28,400 |
| Owner occupied | 46% of occupied homes |
| Renter occupied | 54% of occupied homes |
| Median household income | $65,000 |
| Median age | 36.0 |
| Built before 1970 | 17% of homes |
| Built 2000 or later | 22% of homes |
| Median mortgage payment | $1,710 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 78745 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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