78748Austin, TX

Prospecting data for 78748: Austin, TX

Zip 78748 in Austin, Texas has about 12,300 homeowners. About 3,850 have a connected mobile phone and 1,450 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Travis County

Absentee owners 78748

Data as of 2026-09

  • Absentee owners2,400
  • Mailable address97%2,340
  • Connected mobile7%170
  • Email on file7%170
  • Mobile and DNC clear3%under 100

Rounded floors, not promises.

Who lives here
Population51,700
Housing units21,400
Owner occupied61% of occupied homes
Renter occupied39% of occupied homes
Median household income$77,000
Median age35.4
Built before 19703% of homes
Built 2000 or later53% of homes
Median mortgage payment$1,730 a month
Time zoneCST
Area code512

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 96% of 78748 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.

Calling and texting reach about 31% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

MetroAustin, TX CountyTravis TXHomeownersTXAbsentee owners 78701Austin78702Austin78703Austin78704Austin78705Austin78717Austin78719Austin78721Austin78722Austin78723Austin78724Austin78725Austin78726Austin78727Austin78728Austin78729Austin78730Austin78731Austin78732Austin78733Austin78734Austin78735Austin78736Austin78737Austin

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