78754Austin, TX
Prospecting data for 78754: Austin, TX
Zip 78754 in Austin, Texas has about 6,140 homeowners. About 1,370 have a connected mobile phone and 680 of those are clear of the National Do Not Call Registry.
Absentee owners 78754
Data as of 2026-09
- Absentee owners1,240
- Mailable address99%1,230
- Connected mobile5%under 100
- Email on file6%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 26,400 |
|---|---|
| Housing units | 9,130 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $73,000 |
| Median age | 31.8 |
| Built before 1970 | 3% of homes |
| Built 2000 or later | 61% of homes |
| Median mortgage payment | $1,760 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 78754 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Austin campaign.
Calling and texting reach about 22% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 28%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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