98198Seattle, WA
Prospecting data for 98198: Seattle, WA
Zip 98198 in Seattle, Washington has about 6,720 homeowners. About 1,650 have a connected mobile phone and 740 of those are clear of the National Do Not Call Registry.
Absentee owners 98198
Data as of 2026-09
- Absentee owners1,850
- Mailable address98%1,810
- Connected mobile7%130
- Email on file11%200
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 38,000 |
|---|---|
| Housing units | 14,800 |
| Owner occupied | 56% of occupied homes |
| Renter occupied | 44% of occupied homes |
| Median household income | $67,000 |
| Median age | 38.3 |
| Built before 1970 | 39% of homes |
| Built 2000 or later | 13% of homes |
| Median mortgage payment | $1,900 a month |
| Time zone | PST |
| Area code | 206 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 98198 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Seattle campaign.
Calling and texting reach about 24% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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