53703Madison, WI
Prospecting data for 53703: Madison, WI
Zip 53703 in Madison, Wisconsin has about 1,730 homeowners. About 390 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 53703
Data as of 2026-09
- Absentee owners2,070
- Mailable address98%2,040
- Connected mobile5%100
- Email on file6%120
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 34,800 |
|---|---|
| Housing units | 18,100 |
| Owner occupied | 14% of occupied homes |
| Renter occupied | 86% of occupied homes |
| Median household income | $41,000 |
| Median age | 24.0 |
| Built before 1970 | 50% of homes |
| Built 2000 or later | 25% of homes |
| Median mortgage payment | $2,170 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 53703 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 22% with a connected mobile, but only 6% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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