53717Madison, WI
Prospecting data for 53717: Madison, WI
Zip 53717 in Madison, Wisconsin has about 2,490 homeowners. About 780 have a connected mobile phone and 220 of those are clear of the National Do Not Call Registry.
Absentee owners 53717
Data as of 2026-09
- Absentee owners200
- Mailable address96%200
- Connected mobile5%under 100
- Email on file14%under 100
- Mobile and DNC clear0%under 100
Rounded floors, not promises.
| Population | 12,700 |
|---|---|
| Housing units | 6,090 |
| Owner occupied | 49% of occupied homes |
| Renter occupied | 51% of occupied homes |
| Median household income | $83,000 |
| Median age | 36.4 |
| Built before 1970 | 3% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $2,010 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 53717 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 31% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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