53718Madison, WI
Prospecting data for 53718: Madison, WI
Zip 53718 in Madison, Wisconsin has about 4,320 homeowners. About 1,110 have a connected mobile phone and 340 of those are clear of the National Do Not Call Registry.
Absentee owners 53718
Data as of 2026-09
- Absentee owners380
- Mailable address98%370
- Connected mobile6%under 100
- Email on file11%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 14,800 |
|---|---|
| Housing units | 6,800 |
| Owner occupied | 61% of occupied homes |
| Renter occupied | 39% of occupied homes |
| Median household income | $78,000 |
| Median age | 36.2 |
| Built before 1970 | 6% of homes |
| Built 2000 or later | 67% of homes |
| Median mortgage payment | $1,680 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 53718 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 26% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMadison, WI CountyDane WIHomeownersWIAbsentee owners 53703Madison53704Madison53705Madison53711Madison53713Madison53714Madison53715Madison53716Madison53717Madison53719Madison53726Madison53508Belleville53515Black Earth53517Blue Mounds53523Cambridge53527Cottage Grove53528Cross Plains53529Dane53531Deerfield53532Deforest53558Mcfarland53559Marshall53560Mazomanie53562Middleton
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts