53715Madison, WI
Prospecting data for 53715: Madison, WI
Zip 53715 in Madison, Wisconsin has about 850 homeowners. About 220 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 53715
Data as of 2026-09
- Absentee owners280
- Mailable address93%260
- Connected mobile5%under 100
- Email on file8%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 13,500 |
|---|---|
| Housing units | 5,400 |
| Owner occupied | 19% of occupied homes |
| Renter occupied | 81% of occupied homes |
| Median household income | $34,000 |
| Median age | 21.9 |
| Built before 1970 | 56% of homes |
| Built 2000 or later | 21% of homes |
| Median mortgage payment | $1,970 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 53715 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 26% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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