53713Madison, WI
Prospecting data for 53713: Madison, WI
Zip 53713 in Madison, Wisconsin has about 2,690 homeowners. About 620 have a connected mobile phone and 200 of those are clear of the National Do Not Call Registry.
Absentee owners 53713
Data as of 2026-09
- Absentee owners800
- Mailable address99%790
- Connected mobile5%under 100
- Email on file7%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 22,300 |
|---|---|
| Housing units | 10,500 |
| Owner occupied | 27% of occupied homes |
| Renter occupied | 73% of occupied homes |
| Median household income | $44,000 |
| Median age | 30.0 |
| Built before 1970 | 30% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,540 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 53713 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 23% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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