53714Madison, WI
Prospecting data for 53714: Madison, WI
Zip 53714 in Madison, Wisconsin has about 4,000 homeowners. About 1,210 have a connected mobile phone and 340 of those are clear of the National Do Not Call Registry.
Absentee owners 53714
Data as of 2026-09
- Absentee owners480
- Mailable address99%480
- Connected mobile10%under 100
- Email on file10%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 16,100 |
|---|---|
| Housing units | 7,250 |
| Owner occupied | 59% of occupied homes |
| Renter occupied | 41% of occupied homes |
| Median household income | $57,000 |
| Median age | 38.9 |
| Built before 1970 | 55% of homes |
| Built 2000 or later | 4% of homes |
| Median mortgage payment | $1,480 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 53714 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 30% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 52%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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