53704Madison, WI
Prospecting data for 53704: Madison, WI
Zip 53704 in Madison, Wisconsin has about 10,500 homeowners. About 2,850 have a connected mobile phone and 900 of those are clear of the National Do Not Call Registry.
Absentee owners 53704
Data as of 2026-09
- Absentee owners2,640
- Mailable address99%2,600
- Connected mobile5%120
- Email on file8%220
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 46,100 |
|---|---|
| Housing units | 21,700 |
| Owner occupied | 56% of occupied homes |
| Renter occupied | 44% of occupied homes |
| Median household income | $63,000 |
| Median age | 36.4 |
| Built before 1970 | 49% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $1,500 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 53704 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Madison campaign.
Calling and texting reach about 27% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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