IACount ledger
Absentee owners in Iowa
Iowa has about 165k absentee owners. About 10k have a connected mobile phone and 4k of those are clear of the National Do Not Call Registry.
What this means for each channel
Direct mail reaches almost everyone: 100% of Iowa absentee owners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Iowa campaign.
Calling and texting reach about 6% with a connected mobile, but only 2% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear number is a calling number, not a texting number. See cold calling laws by state.
Email reaches about 10%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
How the count is made
Counts are rounded, full-file aggregates from county assessor records joined to a consumer file and a carrier line-type file. Mailable = a deliverable owner mailing address. Mobile = at least one wireless number that was connected in the last carrier refresh. DNC clear = the number is not on the National Do Not Call Registry as of the last refresh. Email = at least one email on file. Every figure is a floor, not a promise.
9Metros in Iowa
NEOmahaIADes MoinesIADavenportIACedar RapidsIAIowa CityIAWaterlooIASioux CityIAAmesIADubuque
20Largest zips
| Zip | City | Absentee owners | Mailable | Mobile | DNC clear |
|---|---|---|---|---|---|
| 52501 | Ottumwa | 2,630 | 2,620 | 120 | under 100 |
| 51360 | Spirit Lake | 2,210 | 2,200 | 160 | under 100 |
| 52601 | Burlington | 1,780 | 1,770 | 110 | under 100 |
| 50401 | Mason City | 1,750 | 1,730 | under 100 | under 100 |
| 52544 | Centerville | 1,660 | 1,660 | under 100 | under 100 |
| 51501 | Council Bluffs | 1,560 | 1,550 | under 100 | under 100 |
| 50501 | Fort Dodge | 1,540 | 1,530 | under 100 | under 100 |
| 51503 | Council Bluffs | 1,500 | 1,490 | 110 | under 100 |
| 52402 | Cedar Rapids | 1,310 | 1,290 | under 100 | under 100 |
| 50158 | Marshalltown | 1,300 | 1,300 | under 100 | under 100 |
| 50613 | Cedar Falls | 1,300 | 1,280 | 110 | under 100 |
| 50703 | Waterloo | 1,230 | 1,220 | under 100 | under 100 |
| 50428 | Clear Lake | 1,170 | 1,170 | under 100 | under 100 |
| 52404 | Cedar Rapids | 1,130 | 1,110 | under 100 | under 100 |
| 52761 | Muscatine | 1,110 | 1,110 | under 100 | under 100 |
| 50317 | Des Moines | 1,110 | 1,100 | under 100 | under 100 |
| 52403 | Cedar Rapids | 1,100 | 1,090 | under 100 | under 100 |
| 52571 | Moravia | 1,060 | 1,050 | under 100 | under 100 |
| 52001 | Dubuque | 1,040 | 1,030 | under 100 | under 100 |
| 51331 | Arnolds Park | 1,040 | 1,040 | under 100 | under 100 |
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