MTCount ledger
Absentee owners in Montana
Montana has about 153k absentee owners. About 11k have a connected mobile phone and 4k of those are clear of the National Do Not Call Registry.
What this means for each channel
Direct mail reaches almost everyone: 0% of Montana absentee owners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Montana campaign.
Calling and texting reach about 7% with a connected mobile, but only 2% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear number is a calling number, not a texting number. See cold calling laws by state.
Email reaches about 10%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
How the count is made
Counts are rounded, full-file aggregates from county assessor records joined to a consumer file and a carrier line-type file. Mailable = a deliverable owner mailing address. Mobile = at least one wireless number that was connected in the last carrier refresh. DNC clear = the number is not on the National Do Not Call Registry as of the last refresh. Email = at least one email on file. Every figure is a floor, not a promise.
3Metros in Montana
20Largest zips
| Zip | City | Absentee owners | Mailable | Mobile | DNC clear |
|---|---|---|---|---|---|
| 59901 | Kalispell | 4,940 | under 100 | 370 | 130 |
| 59718 | Bozeman | 4,010 | under 100 | 260 | under 100 |
| 59701 | Butte | 3,430 | under 100 | 220 | under 100 |
| 59101 | Billings | 3,330 | under 100 | 300 | under 100 |
| 59102 | Billings | 2,620 | under 100 | 250 | under 100 |
| 59715 | Bozeman | 2,610 | under 100 | 160 | under 100 |
| 59937 | Whitefish | 2,570 | under 100 | 190 | under 100 |
| 59801 | Missoula | 2,470 | under 100 | 190 | under 100 |
| 59602 | Helena | 2,230 | under 100 | 120 | under 100 |
| 59860 | Polson | 2,160 | under 100 | 160 | under 100 |
| 59601 | Helena | 2,150 | under 100 | under 100 | under 100 |
| 59911 | Bigfork | 2,140 | under 100 | 160 | under 100 |
| 59047 | Livingston | 2,010 | under 100 | 200 | under 100 |
| 59068 | Red Lodge | 1,920 | under 100 | 200 | under 100 |
| 59711 | Anaconda | 1,920 | under 100 | 140 | under 100 |
| 59714 | Belgrade | 1,870 | under 100 | 100 | under 100 |
| 59105 | Billings | 1,860 | under 100 | 180 | under 100 |
| 59405 | Great Falls | 1,830 | under 100 | under 100 | under 100 |
| 59923 | Libby | 1,770 | under 100 | 110 | under 100 |
| 59404 | Great Falls | 1,770 | under 100 | under 100 | under 100 |
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