72117North Little Rock, AR
Prospecting data for 72117: North Little Rock, AR
Zip 72117 in North Little Rock, Arkansas has about 3,330 homeowners. About 970 have a connected mobile phone and 560 of those are clear of the National Do Not Call Registry.
Absentee owners 72117
Data as of 2026-09
- Absentee owners1,330
- Mailable address100%1,330
- Connected mobile7%under 100
- Email on file8%100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 14,800 |
|---|---|
| Housing units | 6,200 |
| Owner occupied | 61% of occupied homes |
| Renter occupied | 39% of occupied homes |
| Median household income | $36,000 |
| Median age | 36.7 |
| Built before 1970 | 36% of homes |
| Built 2000 or later | 28% of homes |
| Median mortgage payment | $1,070 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72117 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any North Little Rock campaign.
Calling and texting reach about 29% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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