72209Little Rock, AR
Prospecting data for 72209: Little Rock, AR
Zip 72209 in Little Rock, Arkansas has about 5,550 homeowners. About 1,580 have a connected mobile phone and 920 of those are clear of the National Do Not Call Registry.
Absentee owners 72209
Data as of 2026-09
- Absentee owners1,740
- Mailable address100%1,730
- Connected mobile8%130
- Email on file9%160
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 31,800 |
|---|---|
| Housing units | 13,800 |
| Owner occupied | 51% of occupied homes |
| Renter occupied | 49% of occupied homes |
| Median household income | $37,000 |
| Median age | 31.9 |
| Built before 1970 | 43% of homes |
| Built 2000 or later | 4% of homes |
| Median mortgage payment | $900 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 72209 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 28% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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