72212Little Rock, AR
Prospecting data for 72212: Little Rock, AR
Zip 72212 in Little Rock, Arkansas has about 3,340 homeowners. About 1,360 have a connected mobile phone and 440 of those are clear of the National Do Not Call Registry.
Absentee owners 72212
Data as of 2026-09
- Absentee owners210
- Mailable address98%200
- Connected mobile13%under 100
- Email on file16%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 12,300 |
|---|---|
| Housing units | 5,030 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $103,000 |
| Median age | 43.2 |
| Built before 1970 | 9% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $2,000 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 72212 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 41% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 53%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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