72207Little Rock, AR
Prospecting data for 72207: Little Rock, AR
Zip 72207 in Little Rock, Arkansas has about 2,750 homeowners. About 960 have a connected mobile phone and 300 of those are clear of the National Do Not Call Registry.
Absentee owners 72207
Data as of 2026-09
- Absentee owners390
- Mailable address98%390
- Connected mobile11%under 100
- Email on file10%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 10,300 |
|---|---|
| Housing units | 5,770 |
| Owner occupied | 66% of occupied homes |
| Renter occupied | 34% of occupied homes |
| Median household income | $78,000 |
| Median age | 41.3 |
| Built before 1970 | 64% of homes |
| Built 2000 or later | 7% of homes |
| Median mortgage payment | $1,750 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 72207 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 35% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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